The Story of Creating Fun

Founded in 2019 as an experiment in surrender, generosity, and innovation. Craig Gross quit everything, sold everything, gave away millions, and incubated artists, businesses, retreats, and movements.

The Founder

Craig Gross → Craig Rose → Digital Rose.

The Sound of Revolution

Music is more than sound- its a force .

Spiritual Plants

Music, cannabis, art, and retreats are all interconnected. The goal: to incubate, create, disrupt, and change culture.

Sacred Spaces

From faith-based cannabis movements to cutting-edge AI galleries and music, we create, disrupt, and reshape culture.

Cultural Shifts

Our projects spark conversations, challenge norms, and redefine the future.

Opening Night - Top News Story

Opening night of Ascension 2022